Targeted Postcards

Database support segmentation?
FisherMears capitalizes on this valuable tool to deliver cost-effective mailers that zero in on the specific features and benefits that score highest with your target market.

Backed by nearly 20 years experience in marketing Cable TV to audience segments nationwide, FisherMears has the research, resources and program supplier relationships to make your campaigns work harder

Mature

Appeal to your "active, young at heart" seniors with this thought-provoking piece.

FACTS:
On average, enjoy the highest level of disposable income.

Mature A

Preferences:
news, financial information, documentaries, biographies, war-related history.

Mature B

Anytime Ethnic

Reach out to your African-American audience with this fun, bright, offer-driven postcard.

FACTS:
Historically, watches more television than any other audience segment.

Preferences:
sports, PPV/ boxing, music, fashion, religion, talk shows.

Anytime Ethnic

Hispanic

This festive, Spanish-language postcards appeals to Hispanic families.

FACTS:
Fastest growing group in the country, both in terms of populace and economics. Score highest in brand loyalty.

Preferences:
championship boxing, PPV/movies, fashion, music, children's shows/nets, Spanish-language premium channels.

Hispanic / Bi-Lingual

Black History Month

Capture more African-Americans in urban markets by promoting Black History Month.

Black History Month

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